About Triactinal

Empowering New Zealand businesses to thrive in global markets through strategic consulting, expert guidance, and innovative solutions for international expansion.

Our Story

Founded in 2015 by a team of international trade veterans, Triactinal emerged from a simple yet powerful vision: to bridge the gap between New Zealand's innovative businesses and the vast opportunities that exist in global markets. Our founders, having witnessed countless local companies struggle with international expansion, recognized the need for specialized expertise that could navigate the complexities of global commerce.

Starting from a modest office in Hamilton, we began by helping a handful of agricultural exporters understand market dynamics in Southeast Asia. Our success with these early clients, who saw revenue increases of over 200% within the first year, quickly established our reputation as trusted advisors in international market entry.

Today, Triactinal has grown into New Zealand's leading international expansion consultancy, having successfully guided over 150 companies into new markets across five continents. Our expertise spans diverse industries from technology and manufacturing to agriculture and sustainable energy, with a track record of sustainable growth and long-term success.

What sets us apart is our commitment to understanding not just the mechanics of international trade, but the cultural nuances, regulatory landscapes, and strategic partnerships that make the difference between market entry and market success. We believe that every New Zealand business has the potential to compete globally – they just need the right guidance to unlock that potential.

Our Mission & Values

Our Mission

To empower New Zealand businesses to achieve sustainable international growth through strategic consulting, comprehensive market analysis, and expert guidance that transforms local companies into global competitors.

Our Values

  • Integrity: We build trust through transparent communication and ethical business practices.
  • Excellence: We deliver exceptional results through rigorous analysis and proven methodologies.
  • Innovation: We embrace creative solutions to overcome complex market challenges.
  • Partnership: We work collaboratively with clients to achieve shared success.
  • Sustainability: We promote responsible business practices that benefit all stakeholders.

Meet Our Expert Team

Managing Director

Sarah Richardson

Managing Director

With over 15 years of international trade experience, Sarah leads our strategic vision and client relationships. She previously served as Trade Commissioner for New Zealand in Southeast Asia and holds an MBA from Auckland University.

Senior Market Analyst

Marcus Thompson

Senior Market Analyst

Marcus brings deep analytical expertise to our market research capabilities. With a PhD in International Economics and 12 years of consulting experience, he specializes in demand forecasting and competitive analysis across European and North American markets.

Partnership Development Manager

Elena Chen

Partnership Development Manager

Elena manages our global network of partners and distributors. Fluent in five languages and with extensive experience in Asia-Pacific markets, she ensures our clients connect with the right partners for sustainable growth.

Strategy Consultant

James Mitchell

Strategy Consultant

James specializes in export strategy development and regulatory compliance. His background in international law and trade finance helps clients navigate complex regulatory environments and establish compliant market entry strategies.

Our Achievements

150+

Companies Served

Successfully guided over 150 New Zealand businesses into international markets

25

Countries Reached

Helped clients establish presence in 25 countries across five continents

$2.5B

Export Revenue Generated

Our clients have generated over $2.5 billion in combined export revenue

95%

Client Success Rate

95% of our clients achieve profitable international operations within 18 months

What Our Clients Say

Client testimonial
"Triactinal's expertise was instrumental in our successful expansion into European markets. Their comprehensive approach and deep market knowledge helped us avoid costly mistakes and achieve profitability ahead of schedule."
Rebecca Martinez
CEO, GreenTech Solutions
Client testimonial
"Working with Triactinal transformed our export strategy. Their partner network and market insights enabled us to establish strong distribution channels in Southeast Asia, resulting in 300% growth in export revenue."
David Foster
Export Manager, Premium Foods Ltd
Client testimonial
"The team at Triactinal provided invaluable guidance throughout our international expansion. Their strategic approach and ongoing support helped us navigate complex regulatory requirements and establish successful operations in three new markets."
Amanda Wu
Founder, InnovateTech NZ

Ready to Expand Your Business Globally?

Let our experienced team guide you through every step of international market expansion. Contact us today to start your global journey.

Get Started Today