About Triactinal
Empowering New Zealand businesses to thrive in global markets through strategic consulting, expert guidance, and innovative solutions for international expansion.
Our Story
Founded in 2015 by a team of international trade veterans, Triactinal emerged from a simple yet powerful vision: to bridge the gap between New Zealand's innovative businesses and the vast opportunities that exist in global markets. Our founders, having witnessed countless local companies struggle with international expansion, recognized the need for specialized expertise that could navigate the complexities of global commerce.
Starting from a modest office in Hamilton, we began by helping a handful of agricultural exporters understand market dynamics in Southeast Asia. Our success with these early clients, who saw revenue increases of over 200% within the first year, quickly established our reputation as trusted advisors in international market entry.
Today, Triactinal has grown into New Zealand's leading international expansion consultancy, having successfully guided over 150 companies into new markets across five continents. Our expertise spans diverse industries from technology and manufacturing to agriculture and sustainable energy, with a track record of sustainable growth and long-term success.
What sets us apart is our commitment to understanding not just the mechanics of international trade, but the cultural nuances, regulatory landscapes, and strategic partnerships that make the difference between market entry and market success. We believe that every New Zealand business has the potential to compete globally – they just need the right guidance to unlock that potential.
Our Mission & Values
Our Mission
To empower New Zealand businesses to achieve sustainable international growth through strategic consulting, comprehensive market analysis, and expert guidance that transforms local companies into global competitors.
Our Values
- Integrity: We build trust through transparent communication and ethical business practices.
- Excellence: We deliver exceptional results through rigorous analysis and proven methodologies.
- Innovation: We embrace creative solutions to overcome complex market challenges.
- Partnership: We work collaboratively with clients to achieve shared success.
- Sustainability: We promote responsible business practices that benefit all stakeholders.
Meet Our Expert Team

Sarah Richardson
With over 15 years of international trade experience, Sarah leads our strategic vision and client relationships. She previously served as Trade Commissioner for New Zealand in Southeast Asia and holds an MBA from Auckland University.

Marcus Thompson
Marcus brings deep analytical expertise to our market research capabilities. With a PhD in International Economics and 12 years of consulting experience, he specializes in demand forecasting and competitive analysis across European and North American markets.

Elena Chen
Elena manages our global network of partners and distributors. Fluent in five languages and with extensive experience in Asia-Pacific markets, she ensures our clients connect with the right partners for sustainable growth.

James Mitchell
James specializes in export strategy development and regulatory compliance. His background in international law and trade finance helps clients navigate complex regulatory environments and establish compliant market entry strategies.
Our Achievements
Companies Served
Successfully guided over 150 New Zealand businesses into international markets
Countries Reached
Helped clients establish presence in 25 countries across five continents
Export Revenue Generated
Our clients have generated over $2.5 billion in combined export revenue
Client Success Rate
95% of our clients achieve profitable international operations within 18 months
What Our Clients Say



Our Work in Action






Ready to Expand Your Business Globally?
Let our experienced team guide you through every step of international market expansion. Contact us today to start your global journey.
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